Thursday 2 December 2010

Music & The Internet Part 1. More is Less?



There are two fundamental ways in which the internet has changed music. The first is that, by being freed from the limitations of physicality and old media, the vast majority of all recorded music is available to everyone instantly. The second is that the explosion of choice has created fragmentation; the decreasing relevance of the album, the splintering of music into sub-genres and the rise of the narrow cast, personalized, niche musical experience. The platitudes of the web-evangelists tell us this is overwhelmingly a good thing; the more choice people have and the freer they are to chose, the more everyone benefits. People will become more cultured and the culture will in turn become more sophisticated thus evolving more rapidly. Its a virtuous cycle, an exponential cycle of progress. Of course, nobody would argue that in order to have a healthy music culture (or any culture for that matter), diversity and freedom of choice is important. However, what happens when choice starts to feel limitless?